A year ago, I would have told you that it was really important that you have a Facebook page for your business or blog. But times have changed and getting your message across to your target audience through social media has become more difficult than ever.
Even if you come up with impressive marketing campaigns, fans of your business page may never even see them due to Facebook's always changing algorithms. You'll have to include some promoted posts and ads into your budget spend to reach those fans, that you should be able to reach organically. Let's face it, Facebook was eventually going to figure out a revenue generating concept that went further than basic ads popping up in your newsfeed but, the question now is: Is Facebook really worth it?